Are you a new gym that's got off to a flying start? Are you filling a gap for quality leisure facilities in your local community or engaging a new audience in exercise? If so, then our Best Newcomer category is for you. To be eligible for this award, you must have opened your club on November 27th 2018 or later - making your business less than two years old on the date of the 2020 National Fitness Awards. Clubs which have been open for longer than this should enter an alternative category. When it comes to picking our finalists, we'll be looking for evidence of why you set up your club, your biggest successes so far and what your plans are to build on its initial success. As well as providing details on the equipment and services you provide, we'll also expect you to tell us about your retention figures, branding and marketing strategies, as well as details of who your team members are and the valuable contribution they make to the smooth running of your facility. This is a hotly contested category and we're looking for the best new gym in the whole of the country, so clubs should make every effort to ensure their entry stands out from the crowd.
This category gives each gym the chance to boast about their members' achievements. Do you have a member who has overcome adversity or a disability to achieve a personal goal? It may be someone who has overcome the trauma of injuries sustained either in an accident or through fighting for their country, or someone who has managed to lose a substantial amount of weight. You will need to provide details of the original goal, how it was achieved and what role your gym played.
This category is open to any gym from this region; from a small independent to a local authority/leisure trust operated centre or a club which is part of a nationwide chain. While the standard of equipment on offer and size and range of your facilities will be considered, in this category we will be particularly looking at what makes you stand out from other gyms in your area, with a strong focus on marketing, customer service, retention and innovation. And if you make the shortlist, we will want feedback from both your staff and members on what being part of your club means to them. You don't have to be the biggest gym in your region or offer the most expensive kit to succeed in this category, but you do have to have the drive, passion and commitment to create a business which is proving to be an essential part of the community you serve. In short, you will have a facility to be proud of - and will want to shout about it.
This award will be presented to the team who are able to best demonstrate a shared vision and agreed goals. You'll work as a team to provide the best customer service and member experience as well as being able to demonstrate a commitment to the workplace and respect and support for each other. The team should have an excellent communication process and each member should have a clear defined role and each person's skills should be recognised within the team. Examples of how teamwork has solved a problem or led to improvements or made a difference to either the facility of members should be included.
Brand new for 2022 – exercising outdoors is not a new phenomenon but it has risen in popularity in recent times. This year's National Fitness Awards are looking for the best Outdoor Facility for the first time. Maybe it is a standalone outdoor gym or perhaps it's been a valuable addition to an existing site. You may be located in the heart of a big inner-city or out in the countryside but you will offer a unique and inclusive site. We want to hear what you offer, how you market your facility and why you are the best at what you do.
Membership campaigns come in all shapes and sizes, using many different mediums to get your message out and new members in. We're looking for an innovative, successful campaign whether that's through social media, direct, open days, print media or other channels or a combination of them all. Give us as much information as you can on how you delivered your promotion and you could be the first winner of the National Fitness Awards' Best Membership Campaign award.