North • South • Midlands • Wales • Scotland
This category is open to all independent gyms. Each of the regional winners will have demonstrated excellent progress in areas such as – but not exclusively – member recruitment, retention and implementation of individual fitness programmes, improvements to facilities and staff training. In short, you will have a club to be really proud of and you'll want everyone to know about it.
This category is open to all facilities managed by, or on behalf of, local authorities. Your centre may have made great strides in recruiting and retaining members, or it may have invested heavily in providing great new facilities. Entrants should outline exactly why they are worthy winners.
You may have launched directly into the budget sector or be an existing operator who has realigned their business to target this growing market. In order to qualify for this category, your membership fees must be £20 per month or less. You can be an independent or a chain, but you will be required to provide full details of why you decided to enter the budget sector, your marketing campaign and the facilities you provide.
This category is open to all gyms who specifically target the female market. You will be required to provide full details of why you decided to target this particular area of the industry, your marketing campaign, the facilities you provide and your achievements to date.
This category is open to all Clubs not eligible to enter categories 1-4, so includes clubs operated by the national chains. Your club will stand out from all the others in your chain, perhaps because of above average membership levels, marketing campaigns or excellent customer service.
This category is aimed at the gyms that focus unashamedly on results. Your membership may be made up of spectacularly successful members in bodybuilding or other competitions. The judges will want to see evidence of this success, how it was achieved and what is being done to sustain it.
This category is open to gyms that focus on any kind of combat sport. Your gym may have discovered winners in their chosen fields, or it may have a reputation for getting members to excel. The judges will require details of each combat sport covered by your facility, your instructors and evidence of the achievements of your members.
This category is open to any gym which provides – not necessarily exclusively – training facilities for children and teenagers. You will need to provide full details of the facilities you provide, any specialist training you have arranged for your staff training and any achievements made by individual members.
This category is open to gyms who are dedicated purely to the rehabilitation market and also those gyms which employ specially trained consultants to deal with GP referrals. You will be required to provide full details of the facilities you provide, the type of patients you treat (coronary heart disease, muscular skeletal diseases, weight problems and respiratory illnesses etc) and the achievements made by both your staff and patients.
The winners of categories 1-7 will automatically be entered for the National Gym of the Year Award.
This award is aimed at both gyms and individuals who have been involved in the industry for less than two years. The judges will be looking for people who have introduced new ideas, facilities or classes in order to attract and retain their membership. You will need to provide detailed evidence of when and why you entered the industry, what your original goals were and how you achieved them. An individual may be new to the industry, but will have already shown great aptitude and enthusiasm in their new role.
Have you devised and implemented a brilliant new ad campaign that really got your gym noticed in 2010? The campaign could have been held in conjunction with a specific supplier - innovative use of a specific supplier's product in your marketing campaign has helped you increase your membership. The judges will need to see evidence of your membership levels before the campaign was launched, details of the campaign, how long it ran for and levels of membership afterwards as well as evidence of how the increase was attributed to the campaign.
Are you proud of the service your facility provides for its members? Do you go the extra mile to offer excellent value for money? Are your members proud to belong to your gym? If so, then this is your category. If your club makes the short list, we will conduct on-site surveys of a cross-section of your members, focusing on their opinions of your club, its staff and the facilities you provide.
This award will honour the gym or individual who can demonstrate close involvement with their local community, from fund raising for a good cause to engaging with local schools and senior citizens groups to helping to increase awareness of the importance of health and fitness in all ages.
This category gives each gym the chance to boast about their members achievements. Do you have a member who has overcome adversity or a disability to achieve a personal goal? It may be someone who has overcome the trauma of injuries sustained either in an accident or through fighting for their country, or someone who has managed to lose a substantial amount of weight. You will need to provide details of the original goal, how it was achieved and what role your gym played. Awards will be presented both to the member and their gym.
This award will be presented to the team who are able to best demonstrate a shared vision and agreed goals. The team should have an excellent communication process and each members' skills should be recognised within the team. The should also be able to demonstrate a commitment to the members and a respect for each other.
This award will acknowledge the importance of the role of the Personal Trainer within the fitness industry, and the judges will be looking for a person who has shown incredible enthusiasm and determination in identifying the training and development needs of the individual gym members. You will be required to provide details of the trainers' commitment to his/her clients and their achievements.
This special award will be presented to the individual whom the judges believe has dedicated their working life to the industry and who has, as a result, made a long-term outstanding contribution. Nominations are welcomed from across the industry.
“May I just say what a fantastic evening on Friday, thank you so much and even more so with us winning the Health Club of the Year award! We are all over the moon and can't stop smiling!”
Janine Philip, Crow Wood Leisure